Archive for the ‘Nokia’ Category

A Smartphone or a Got-Potential Phone

Friday, August 14th, 2009

When I was a high school student, my parents often heard teachers say about me “he’s got potential, this kid, but he’s not fulfilling it”.  On the way home, my parents would ask me why am I’m not exercising my “potential”. I would told them that school is boring. Truth is, I was just being lazy. Other students in my class had perhaps less “potential” but they did their homework and prepared for tests. Eventually, these do-it-right students got better grades than me.

These days, I feel the story repeats itself (no, I’m not back at school…). Replacing the “got potential” and “do it right” students are my cellular phones. I used to carry around simple (some would say primitive) Nokia 6021. This phone doesn’t have 3G, WiFi, advanced OS, GPS or even a camera. I used it for 3 main operations: alarm clock, calendar reminders and – duh! – calls. The phone excelled in all 3 operations. Really. 6021_hardhat Alarm always went off at the times it was set, reminders were easy to set and read, and, yes!, it even made and received phone calls (SMS included). All that, while not depleting the battery after mere hours. Life were good.

About three weeks ago, I replaced my mobile phone at work. I had 4 choices (all Nokia): E51, 5800  XpressMusic,  3120 and 6210. I decided 6210_scholarto go with 6210. It has HSPA connection, GPS, Symbian 9.3 and 3.2Mp camera. Since then, I sometimes find an analogy  between my school potential and my new smart phone. Sure, Nokia 6210 got potential, but, does it show? Is it better than  my old even-not-feature phone Nokia 6021? I’m not so sure. “God is in the details” Albert Einstein once said, and boy was he right! On many basic functionalities, Nokia 6021 performs much better than 6210. Let’s take for example the alarm clock. On 6021, I would simply set the alarm and that’s it. On 6210, the alarm’s setting automatically set the alarm to be repetitive which I don’t need. Cancelling it requires few more clicks on the phone. What’s more, I want the delay period to be 5 minutes like 6021’ settings and not the 6210’s 15 minutes.

Calendar. There’s no option to set a time for a memo reminder. Only a date. I want to set my reminders at the time I want to. If I have too many reminders I could miss an important one because the calendar will not alert me. An even more important issue is that there is no option to set a call reminder. This is  an option that Nokia 6021 (the primitive one, remember?) has but 6210 Smartphone (?) don’t. How silly is that? I’m used to set call reminders quite often with 6021 but now I can’t.

My final grunt, about calls, is more about the contacts application than the call itself. Usually, we call our friends either from the call log (pressing the green button shows previous calls made) or from the contacts. On 6021, I look for my contact, find it and press the green button. On 6210 it’s not that simple. Remember, we have a Smartphone here, and we need to demonstrate its potential, right? Right. If your contact has several phone numbers (mobile and home for example), 6210 will show them to you. Why not automatically select the first number as the default like 6021 does? Pressing the green button when the contact is displayed will trigger the call to the default number.

Another issue with 6021is that if I search for a contact, select a number and call from it, the next time I want to use the contacts, it goes back to the contact I previously called. This is stupid. Why not return to the main screen of contacts (again, as 6021 does)? This is exactly where the smart-but-lazy-phone fails. Sure, its applications can run in the background and you can return to them instantly, unlike those ‘primitive’ phones.  Still, sometimes, the simple things works much better, like in 6021.

Conclusion. Nokia 6210 Navigator is indeed smart. I like installing applications on it like TwitterMobile and Waze. I would definitely suggest users upgrading their phone to consider it as an option. However, looks like Nokia made a few mistakes in the UX department. It’s difficult balancing potential with simplicity, but I would expect Nokia to do better. If you’re “old-school” and just want to use your phone to make calls, stick with Nokia 6021.

A site for mobile eyes

Saturday, April 4th, 2009

Mobile devices are no longer tools for calling someone. That’s a known fact. You can take pictures with it, read emails, navigate, read web content, check your calendar and more. However, in the mass user eyes, it is still not regarded as an extension to your computer. Sometimes, when I’m outside my home or office, I come across interesting stuff; movie posters, concerts, commercials or even a quick glance at a newspaper’s headline. For example, I can see a poster about  Antonio Gades’s flamenco version of “Carmen” and wish to learn when and where it shows.

Until recently, my mobile options to get this information were limited. I’d have to  open my browser, go to Google and type something like “gades carmen tel aviv”. Then I’d have to go over the results and look for the information I want. That’s very tedious even if you have iPhone.

xsightsLuckily, we have options which are much more fun and easy to use. The first one is Xsights. With xsights solution, the user makes a video call (no need to download an application) and points his camera at his object of interest (poster, news, image, text). xsights understands the image and delivers the user an interactive multimedia response. Currently, the company is focused mainly on newspapers. Mobile readers will point their phone on interesting article and bang, they are presented with in-depth information. For example, point the camera at an article about last night soccer match and get the highlights from the game.  

Nokia Point & FindNext comes Nokia. Nokia has recently launched a beta application called Nokia Point & Find. The application, currently available in USA and UK only and for Nokia N95 models, utilizes the compound of phone’s camera, Internet connection and GPS to recognize a real life object and get information relevant to the context and location. For example, users of the service could get information about movie like reviews, local show times, trailers and could even buy tickets on-line. What I like most about the service is the management portal Nokia provides for publishers. Nokia wouldn’t want to have a dedicated professional service team to configure campaigns. Instead, Nokia’s management portal enables the publishers to do it themselves. What I don’t like is that the application is relevant only to N95 models in the USA and UK. Plus, the user will have to download and install the application. 

Kooaba technology used in Mentos campaign Finally there’s  Kooaba. Koomba is a spin-off company from the ETH Zurich, an outstanding science and technology university in Switzerland. Their technology was already used in several campaigns and looks very mature. Mobile users can send images in various ways: email, MMS, iPhone and J2ME applications, although video calls are not available yet. Publishers can use  a web-based campaign manager to set up their account. The company also offers API for partners and developers.  

Overall, this is very exciting! The products above demonstrate how to use the distinctive benefits that mobile device has to offer to provide new experiences for mobile users and business opportunities for publishers.

FlyScreen – Fly baby, fly!

Monday, January 19th, 2009

Last month’s MoMo TLV event introduced 6 finalist in its peer awards. One of them was Cellogic that demo their product FlyScreen. Though not the winner, I’m very excited about this innovative product. It’s one of those ideas that you think to yourself “damn! that’s an ingenious idea”.

Pop-quiz, how many times a day do you take your mobile out of your pocket to do something other than making a call or sending SMS? Zero, you say? Think again. Remember all those times you check the time with it? how about looking at it thinking you might have missed an important call or got an SMS without noticing it? not to mention it’s a semi sub-conscious way to signal someone you’re talking to (face to face) you’re not really  interested in continue a conversation with him.

Well, the guys at Cellogic thought to themselves that with all that time you’re looking at your phone’s screen, you might as well see something interesting and meaningful. Their product downloads content of your choosing and display it on the phone’s screen. Users can watch news headlines, check-out RSS feeds from their favorite sites and arrange other widgets right on their mobile’s screen.

The product is still in alpha stage and currently supported only on some of Nokia Smartphones but  Cellogic’s working on versions for the other usual suspect: Android, iPhone, windows-mobile and Blackberry.